About Us

Truemen Connect is built to simplify cross-border access between Indian garment manufacturers and European buyers.

What began in Germany as a focused retail buying operation has evolved into a relationship-led B2B connect platform operating across Europe and India. We enable Indian manufacturers to access international markets while helping European buyers source reliably from established production hubs.

Grounded in market understanding and on-ground presence, Truemen Connect prioritizes long-term partnerships over transactional outcomes making global trade more reliable, human, and scalable.

Truemen connect links Indian garment manufacturers with European buyers through trust-driven, long-term partnerships. From its roots in Germany to operations across Europe and India, we simplify cross-border sourcing making global trade reliable, human, and built to last.

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Our Journey

LiteStore was founded to reimagine how brands enter and scale offline retail.

We committed to owning the full journey — from fitout to footfall — with speed, precision, and accountability. It was a year of laying the foundation and building belief.

2021
From identifying the right spaces to setting up stores, execution was swift and seamless.

We partnered with our first 7 brands and brought 3,000 sq. ft. to life.

2022
Backed by seed funding, we expanded our capabilities and accelerated delivery.

We onboarded 10 brand partners and activated 23,000+ sq. ft. across key markets. LiteStore became a reliable partner for brands looking to scale offline with confidence.

2023
Series A unlocked the next phase of growth and experimentation.

We launched AllSports, our first multi-brand outlet, and grew to 30+ brand partners and 200,000+ sq. ft. The focus was on format design, rollout speed, and multi-city execution.

2024
With momentum building, we launched two new MBO concepts & India’s first premium outlet destination.

Our network grew to 120+ brand partners and 350,000+ sq. ft. across cities. 2025 continues to be a year of rapid expansion, format-led thinking, and deeper brand partnerships.

2025

Truemen

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Careers & Opportunities